Pa Novembara 14, chimphona chopanga moŵa ku Japan Asahi adalengeza kukhazikitsidwa kwa mowa wake woyamba wa Asahi Super Dry wosamwa mowa (Asahi Super Dry 0.0%) ku UK, ndipo misika yayikulu yambiri kuphatikiza US itsatira.
Mowa wosaledzeretsa wa Asahi Extra Dry ndi gawo limodzi mwa kudzipereka kwakukulu kwa kampaniyo kuti 20 peresenti yamitundu yawo ikhale yopereka njira zina zosaledzeretsa pofika 2030.
Mowa wopanda mowa umabwera m'zitini za 330ml ndipo umapezeka m'mapaketi a 4 ndi 24. Uyamba kukhazikitsidwa ku UK ndi Ireland mu January 2023. Mowawo udzapezeka ku Australia, New Zealand, US, Canada ndi France. kuyambira Marichi 2023.
Kufufuza kwa Asahi kunapeza kuti pafupifupi 43 peresenti ya omwa ananena kuti amafuna kumwa mopambanitsa, pamene akufunafuna zakumwa zopanda moŵa ndi zakumwa zoledzeretsa zomwe sizingawononge kukoma kwake.
Kampeni yapadziko lonse ya Asahi Group ithandizira kukhazikitsidwa kwa mowa wosaledzeretsa wa Asahi Extra Dry.
Asahi adakweza mbiri yake pamasewera akuluakulu angapo zaka zingapo zapitazi, makamaka kudzera mu mgwirizano ndi City Soccer Group kuphatikiza Manchester City FC.Ndiwothandiziranso mowa pa 2023 Rugby World Cup.
Sam Rhodes, Woyang'anira Zamalonda, Asahi UK, adati: "Dziko la mowa likusintha.Ndi 53% ya ogula akuyesa zatsopano zopanda mowa ndi zakumwa zoledzeretsa chaka chino, tikudziwa kuti okonda mowa ku UK akuyang'ana moŵa wapamwamba kwambiri womwe ungasangalale popanda kusokoneza mowa wotsitsimula.Kukoma kumatha kusangalatsidwa kunyumba ndi kunja.Mowa wosaledzeretsa wa Asahi Extra Dry wapangidwa kuti ufanane ndi kukoma kwa siginecha yake yoyambirira ya Extra Dry kukoma, kumapereka zosankha zambiri.Kutengera kafukufuku wambiri komanso mayeso, tikukhulupirira kuti uwu ukhala mowa wokongola kwambiri wosamwa mowa nthawi zonse. ”
Nthawi yotumiza: Nov-19-2022