Pa February 8, Carlsberg ipitiliza kupititsa patsogolo monyani kwa mowa womwe si woledzeretsa, ndikulimbana ndi zopitilira kusokoneza malonda ake, ndi cholinga chapadera pa chitukuko cha msika wosamwa ku Asia.
Chimphona cha Beerish chakhala chikulera zogulitsa zake zochepa pazaka zingapo zapitazi: pakati pa malo ogulitsira a Covid-19 RASE 11% mu 2020 (pansi 3.8% mu 2021.
Pakadali pano, kukula kukuyendetsedwa ndi Europe: Center Center ndi East Europe adakula kwambiri, pomwe Carlsberg osagulitsa Dure 19% mu 2021. Russia ndi Ukraine ndi misika misika misika misika misika misika misika misika yamsika.
Carlsberg akuwona mwayi mu msika womwe sunaletsedwe ku Asia, komwe kampaniyo posachedwa ija idayambika kangapo woledzeretsa.
Popereka ndemanga kwa okwera oledzera pa 2021 omwe amapeza sabata ino, Carlsberg Ceo Ceo Ces 'T Hart anati: "Tikufuna kupitiliza kukula kwathu. Tidzakulitsanso mbiri yathu yaulere ya mowa wapakati ndi kum'mawa kwa Europe ndikukhazikitsanso gulu lathu lamphamvu lamphamvu, limapangitsa mtundu wathu wapadziko lonse lapansi kuti akwaniritse izi. Tikufuna kuthana ndi malonda athu oposa owiritsa. "
Carlsberg yatenga njira zoyambirira za pongfolio yake ya Asia yopanda mowa ku China ndi Berlsberg yemwe sadale ku Singapore ndi Hong Kong.
Ku Singapore, yakhazikitsanso mitundu iwiri yopanda mowa pansi pa mtundu wa Carlsberg kuti athandizire ogula mosiyanasiyana, ndi Carlsberg Noarsn ndi Mowalyg No-Mowa.
Madalaivala okhala ndi mowa wosaledzeretsa ku Asia ndi ofanana ndi ku Europe. Gulu la Bearmic Yopanda Ble-Beer lidakulira kale kwambiri kukula kwa thanzi la Covid-19, mliri womwe umagwiritsidwa ntchito padziko lonse lapansi. Ogwiritsa ntchito amagula zinthu zabwino ndipo akuyang'ana njira zakumwa zomwe zimayenerera moyo wawo.
Carlsberg ananena kuti ndi woleza mtima ndi wopanda mowa ndi omwe amayendetsa kumbuyo kwa nthano ya mowa wokhazikika, kuyiyika ngati njira yabwino.
Post Nthawi: Feb-21-2022