Carlsberg amawona Asia ngati mwayi wotsatira wa mowa wopanda mowa

Pa February 8, Carlsberg idzapitiriza kulimbikitsa chitukuko cha mowa wosaledzeretsa, ndi cholinga chochulukitsa malonda ake, ndikuyang'ana kwambiri pa chitukuko cha msika wa mowa wopanda mowa ku Asia.

Chimphona cha mowa waku Danish chakhala chikukulitsa malonda ake opanda mowa m'zaka zingapo zapitazi: Pakati pa mliri wa Covid-19, malonda opanda mowa adakwera 11% mu 2020 (kutsika 3.8% yonse) ndi 17% mu 2021.

Pakalipano, kukula kumayendetsedwa ndi Ulaya: Pakati ndi Kum'maŵa kwa Ulaya kunawona kukula kwakukulu, kumene kugulitsa mowa wopanda mowa wa Carlsberg kunakwera 19% mu 2021. Russia ndi Ukraine ndi misika yaikulu kwambiri ya mowa wopanda mowa ku Carlsberg.

Carlsberg akuwona mwayi pamsika wa mowa wopanda mowa ku Asia, komwe kampaniyo posachedwapa idayambitsa zakumwa zingapo zosaledzeretsa.
Pothirira ndemanga pa mowa wopanda mowa pa 2021 omwe amapeza ndalama sabata ino, CEO wa Carlsberg Cees 't Hart adati: "Tikufuna kupitiliza kukula kwathu. Tikulitsanso Malo athu amowa opanda moŵa ku Central ndi Eastern Europe ndikukhazikitsa gulu ku Asia, kugwiritsa ntchito mitundu yathu yamphamvu yakumaloko, mitundu yathu yapadziko lonse lapansi kuti tikwaniritse izi. Tikufuna kuchulukitsa kuwirikiza kawiri malonda athu opanda mowa .

Carlsberg yatengapo gawo loyamba pakumanga malo ake opanda mowa waku Asia pokhazikitsa moŵa wopanda moŵa wa Chongqing Beer ku China ndi Carlsberg wopanda mowa ku Singapore ndi Hong Kong.
Ku Singapore, yakhazikitsa mitundu iwiri yopanda mowa pansi pa mtundu wa Carlsberg kuti ipatse ogula omwe amakonda zokonda zosiyanasiyana, ndi Carlsberg No-Alcohol Pearson ndi Carlsberg No-Alcohol Wheat Mowa onse okhala ndi mowa wosakwana 0.5%.
Madalaivala a mowa wopanda mowa ku Asia ndi ofanana ndi ku Europe. Gulu la mowa wopanda mowa usanachitike mliri udakula kale pakudziwitsa zathanzi panthawi ya mliri wa Covid-19, zomwe zikuchitika padziko lonse lapansi. Ogula amagula zinthu zabwino kwambiri ndipo akufunafuna zakumwa zomwe zimagwirizana ndi moyo wawo.
Carlsberg adati chikhumbo chofuna kusakhala ndi mowa ndi chomwe chidayambitsa nthano yazakudya zanthawi zonse, ndikuziyika ngati njira yabwino.