Mchitidwe wa whisky ukusesa msika waku China.
Whisky wapeza kukula kosalekeza pamsika waku China pazaka zingapo zapitazi. Malinga ndi zomwe zaperekedwa ndi Euromonitor, bungwe lodziwika bwino la kafukufuku, m'zaka zisanu zapitazi, kumwa mowa ndi mowa ku China kwakhalabe ndikukula kwapachaka kwa 10,5% ndi 14,5%, motero.
Panthawi imodzimodziyo, malinga ndi kulosera kwa Euromonitor, kachasu adzapitirizabe kukhalabe ndi kukula kwa "ziwerengero ziwiri" ku China m'zaka zisanu zikubwerazi.
M'mbuyomu, Euromonitor idatulutsanso kuchuluka kwa msika wazinthu zoledzeretsa ku China mu 2021. Pakati pawo, masikelo amsika a zakumwa zoledzeretsa, mizimu, ndi kachasu anali malita 51.67 biliyoni, malita 4.159 biliyoni, ndi malita 18.507 miliyoni motsatana. malita, malita 3.948 biliyoni, ndi malita 23.552 miliyoni.
Sikovuta kuona kuti pamene kumwa mowa ndi mizimu kumasonyeza kutsika, kachasu amakhalabe ndi chizoloŵezi chakukula mosalekeza motsutsana ndi mchitidwewu. Zotsatira zaposachedwa zamakampani opanga vinyo kuchokera ku South China, East China ndi misika ina zatsimikiziranso izi.
“Kukula kwa kachasu m’zaka zaposachedwapa kwaonekera kwambiri. Mu 2020, tidaitanitsa makabati akuluakulu awiri (whiskey), omwe adawirikiza kawiri mu 2021. Ngakhale kuti chaka chino chakhudzidwa kwambiri ndi chilengedwe (sichikhoza kugulitsidwa kwa miyezi ingapo), (kampani yathu The volume of whisky) ikhoza kukhala yofanana ndi chaka chatha." Zhou Chuju, manejala wamkulu wa Guangzhou Shengzuli Trading Co., Ltd., yemwe adalowa mubizinesi ya whisky kuyambira 2020, adauza makampani opanga vinyo.
Wamalonda wina wa ku Guangzhou yemwe akuchita bizinesi yamitundu yambiri ya vinyo wa msuzi, kachasu, ndi zina zambiri, adati vinyo wa msuzi adzakhala otentha pamsika wa Guangdong mu 2020 ndi 2021, koma kuziziritsa kwa vinyo wa msuzi mu 2022 kupangitsa ogula ambiri a vinyo wa msuzi kutembenuka. ku whisky. , zomwe zawonjezera kwambiri kumwa mowa wa whiskey wapakati mpaka wapamwamba kwambiri. Wapatutsa zida zambiri zam'mbuyomu zabizinesi ya vinyo wa msuzi kukhala kachasu, ndipo akuyembekeza kuti bizinesi yamakampani a whiskey ifika kukula kwa 40-50% mu 2022.
Mumsika wa Fujian, kachasu adasunganso chiwopsezo chofulumira. “Whisky pamsika wa Fujian ukukula kwambiri. M'mbuyomu, whiskey ndi brandy zinali 10% ndi 90% ya msika, koma tsopano aliyense amawerengera 50%," adatero Xue Dezhi, wapampando wa Fujian Weida Luxury Famous Wine.
“Msika wa Diageo wa Fujian udzakula kuchoka pa 80 miliyoni mu 2019 kufika pa 180 miliyoni mu 2021. Ndikuyerekeza kuti ufika pa 250 miliyoni chaka chino, makamaka kukula kwapachaka kuposa 50%. Xue Dezhi adanenanso.
Kuphatikiza pa kuwonjezereka kwa malonda ndi malonda, kukwera kwa "Red Zhuan Wei" ndi mipiringidzo ya whiskey kumatsimikiziranso msika wotentha wa whiskey ku South China. Ogulitsa angapo a whiskey ku South China adanena mogwirizana kuti pakali pano ku South China, chiwerengero cha ogulitsa "Red Zhuanwei" chafika 20-30%. "Chiwerengero cha ma bar a whisky ku South China chakula kwambiri m'zaka zaposachedwa." Kuang Yan, manejala wamkulu wa Guangzhou Blue Spring Liquor Co., Ltd., adatero. Monga kampani yomwe idayamba kuitanitsa vinyo m'zaka za m'ma 1990 komanso ndi membala wa "Red Zhuanwei", idatembenukira ku whisky kuyambira chaka chino.
Akatswiri ogulitsa vinyo adapeza mu kafukufukuyu kuti Shanghai, Guangdong, Fujian ndi madera ena a m'mphepete mwa nyanja akadali misika yodziwika bwino komanso "mipata" ya ogula kachasu, koma misika yogwiritsa ntchito kachasu m'misika monga Chengdu ndi Wuhan ikukula pang'onopang'ono, ndipo ogula madera ena ayamba Funsani za whisky.
"M'zaka ziwiri zapitazi, mpweya wa kachasu ku Chengdu wakula pang'onopang'ono, ndipo anthu ochepa adachitapo kanthu kufunsa kale." adatero Chen Xun, woyambitsa Dumeitang Tavern ku Chengdu.
Kuchokera pamawonekedwe amsika komanso momwe msika ukuyendera, kachasu wakula mwachangu m'zaka zitatu zapitazi kuyambira 2019, ndipo kusiyanasiyana kwazomwe amagwiritsira ntchito komanso kugwiritsa ntchito ndalama zambiri ndizomwe zimayambitsa kukula uku.
M'maso mwa omwe ali mkati mwamakampani, mosiyana ndi zoletsa za zakumwa zina zoledzeretsa potengera momwe amamwa mowa, njira zoledzera kachasu ndi zochitika ndizosiyana kwambiri.
"Whisky ndi wamunthu kwambiri. Mutha kusankha whiskey yoyenera pamalo abwino. Mutha kuwonjezera madzi oundana, kupanga ma cocktails, ndipo ndiwoyeneranso pazakudya zosiyanasiyana monga zakumwa zoziziritsa kukhosi, mipiringidzo, malo odyera, ndi ndudu. ” Whisky Nthambi ya Shenzhen Alcohol Industry Association Chairman Wang Hongquan anati.
“Palibe vuto lakumwa mokhazikika, ndipo mowa ukhoza kuchepetsedwa. Kumwa ndikosavuta, kopanda nkhawa, komanso kumakhala ndi masitayelo osiyanasiyana. Wokonda aliyense amatha kupeza kukoma ndi kununkhira komwe kumamuyenerera. Zachitika mwachisawawa.” Luo Zhaoxing, woyang'anira malonda wa Sichuan Xiaoyi International Trading Co., Ltd.
Kuphatikiza apo, kugwiritsa ntchito mtengo wokwera kulinso mwayi wapadera wa whiskey. "Zambiri zomwe zimapangitsa kuti kachasu azitchuka kwambiri ndi kukwera mtengo kwake. Botolo la 750ml la zinthu zamtundu woyamba wazaka 12 zimangogulitsidwa pamtengo wopitilira 300 yuan, pomwe chakumwa cha 500ml chazaka zomwezo chimawononga ndalama zoposa 800 yuan kapena kupitilira apo. Akadali mtundu wosakhala woyamba." Xue Dezhi adatero.
Chodabwitsa kwambiri ndi chakuti polankhulana ndi akatswiri amakampani a vinyo, pafupifupi wofalitsa aliyense ndi katswiri akugwiritsa ntchito chitsanzochi pofotokozera akatswiri amakampani a vinyo.
Cholinga chachikulu cha kukwera mtengo kwa kachasu ndikuchulukirachulukira kwa ma whisky. "Nkhani za whisky ndizokhazikika kwambiri. Pali ma distilleries opitilira 140 ku Scotland komanso ma distilleries opitilira 200 padziko lonse lapansi. Ogula amazindikira kwambiri zamtunduwu. ” Kuang Yan anatero. "Chofunika kwambiri pakukula kwa gulu la vinyo ndi mtundu wamtundu. Whisky ali ndi mawonekedwe amphamvu, ndipo msika wake umathandizidwa ndi mtengo wamtundu. " Xi Kang, wamkulu wa China Non-staple Food Circulation Association, adatinso.
Komabe, pansi pa chitukuko cha makampani a whiskey, khalidwe la ma whiskeys apakati ndi otsika amatha kudziwikabe ndi ogula.
Poyerekeza ndi mizimu ina, kachasu akhoza kukhala gulu lodziwika bwino la achinyamata. Anthu ena m'makampani adauza makampani opanga vinyo kuti mbali imodzi, mikhalidwe yambiri ya kachasu imakwaniritsa zosowa zapakali pano za m'badwo watsopano wa achinyamata omwe amatsata umunthu payekha komanso mayendedwe; .
Ndemanga zamsika zimatsimikiziranso za msika wa whisky. Malinga ndi zotsatira za kafukufuku wa akatswiri amakampani opanga vinyo ochokera m'misika ingapo, mitengo ya 300-500 yuan ikadali yotsika mtengo ya mowa wa whiskey. "Mitengo ya ma whisky imagawidwa kwambiri, kotero ogula ambiri angakwanitse." Euromonitor adatinso.
Kuphatikiza pa achinyamata, anthu azaka zapakati omwe ali ndi ndalama zambiri ndi gulu linanso la ogula a whisky. Mosiyana ndi malingaliro okopa achinyamata, kukopeka kwa kachasu m'kalasili makamaka kumakhala muzogulitsa zake komanso momwe ndalama zilili.
Ziwerengero zochokera ku Euromonitor zikuwonetsa kuti makampani asanu apamwamba pamsika wa whiskey waku China ndi Pernod Ricard, Diageo, Suntory, Eddington, ndi Brown-Forman, omwe ali ndi magawo amsika a 26.45%, 17.52%, 9.46%, ndi 6.49% motsatana. , 7.09 %. Nthawi yomweyo, Euromonitor imaneneratu kuti m'zaka zingapo zikubwerazi, kukula kwamtengo wapatali kwa msika wa kachasu waku China kudzaperekedwa makamaka ndi kachasu waku Scotch.
Kachasu wa Scotch mosakayikira ndiye wopambana kwambiri pampikisano wa whisky uwu. Malinga ndi data yochokera ku Scotch Whisky Association (SWA), mtengo wotumiza kachasu waku Scotch kumsika waku China udzakwera ndi 84.9% mu 2021.
Kuphatikiza apo, kachasu waku America ndi waku Japan adawonetsanso kukula kolimba. Makamaka, Riwei wawonetsa chitukuko champhamvu choposa makampani onse a whisky m'njira zingapo monga kugulitsa ndi zakudya. M'zaka zisanu zapitazi, potengera kuchuluka kwa malonda, kuchuluka kwa Riwei pachaka kwakhala pafupifupi 40%.
Panthawi imodzimodziyo, Euromonitor imakhulupiriranso kuti kukula kwa kachasu ku China m'zaka zisanu zikubwerazi kumakhalabe ndi chiyembekezo ndipo kungathe kufika pa chiwerengero cha chiwerengero cha chiwerengero cha pachaka. Single malt whiskey ndiye injini yakukula kwa malonda, ndipo kukula kwa malonda a whiskey apamwamba komanso okwera kwambiri kudzawonjezekanso. Patsogolo pa zinthu zotsika komanso zapakatikati.
Munkhaniyi, ambiri omwe ali mkati mwamakampani ali ndi ziyembekezo zabwino za tsogolo la msika wa whisky waku China.
"Pakadali pano, msana wa mowa wa whiskey ndi achinyamata azaka 20. M’zaka 10 zikubwerazi, iwo adzakula pang’onopang’ono kukhala anthu ambiri. M'badwo uno ukadzakula, mphamvu yogwiritsira ntchito kachasu idzakhala yotchuka kwambiri. " Wang Hongquan anasanthula.
"Whisky akadali ndi malo ambiri opangira chitukuko, makamaka m'mizinda yachitatu ndi yachinayi. Ineyo pandekha ndili ndi chiyembekezo chamtsogolo chamtsogolo cha mizimu ku China. ” Li Youwei anatero.
"Whisky apitiliza kukula m'tsogolomu, ndipo akuyembekezeka kuwirikiza kawiri m'zaka zisanu." Zhou Chuju adatinso.
Nthawi yomweyo, Kuang Yan adasanthula kuti: "M'maiko akunja, malo opangira vinyo odziwika bwino monga Macallan ndi Glenfiddich akukulitsa luso lawo lopanga kuti apeze mphamvu kwa zaka 10 kapena 20 zikubwerazi. Palinso ndalama zambiri ku China zomwe zikuyamba kukwezedwa kumtunda, monga kugula ndi kutenga nawo mbali. Opanga kumtunda. Capital imamva kununkhiza kwambiri ndipo imakhudza chitukuko cha mafakitale ambiri, choncho ndili ndi chiyembekezo cha chitukuko cha kachasu m'zaka 10 zikubwerazi. "
Koma nthawi yomweyo, anthu ena ogulitsa amakayikira ngati msika wa whiskey waku China ungapitirire kukula mwachangu.
Xue Dezhi akukhulupirira kuti kufunafuna kachasu ndi likulu kumafunikirabe kuyesa kwanthawi. "Whisky akadali gulu lomwe limafunikira nthawi kuti likhazikike. Malamulo a ku Scotland amati mowa uyenera kukhala wokalamba kwa zaka zosachepera zitatu, ndipo zimatengera zaka 12 kuti kachasu azigulitsidwa pamtengo wa yuan 300 pamsika. Ndi ndalama zingati zomwe zingadikire kwa nthawi yayitali chonchi? Choncho dikirani muwone.”
Panthawi imodzimodziyo, zochitika ziwiri zamakono zabweretsanso chidwi cha kachasu pang'ono. Kumbali imodzi, kukula kwa katundu wa whisky kuchokera kunja kwachepa kuyambira kuchiyambi kwa chaka chino; kumbali ina, m'miyezi itatu yapitayi, malonda omwe amaimiridwa ndi Macallan ndi Suntory awona mitengo ikutsika.
“Madera ambiri si abwino, anthu amamwa mowa mwauchidakwa, msika ulibe chidaliro, komanso zinthu zimaposa zomwe anthu amafuna. Chifukwa chake, kuyambira miyezi itatu yapitayi, mitengo yamitundu yokhala ndi ndalama zambiri yasinthidwa. ” Wang Hongquan adatero.
Patsogolo la msika wa whisky waku China, nthawi ndiye chida chabwino kwambiri choyesera zonse. Kodi kachasu azipita kuti ku China? Owerenga ndi abwenzi ndi olandiridwa kusiya ndemanga.
Nthawi yotumiza: Nov-19-2022