Chani! ?Zolemba zina zakale "K5"

Posachedwapa, WBO idaphunzira kuchokera kwa amalonda a kachasu kuti kachasu wam'nyumba wokhala ndi "zaka za K5" adawonekera pamsika.
Wogulitsa vinyo yemwe amagulitsa kwambiri kachasu woyambirira ananena kuti zinthu zenizeni za kachasu zimasonyeza nthawi ya ukalamba, monga “zaka 5” kapena “zaka 12”, ndi zina zotero. . “

Izi "m'mphepete" zomwe zikuganiziridwa za lingaliro linalake kapena mtundu wina wazinthu sizodziwika pamsika waku China wa whisky. Amalonda angapo oyamba adauza WBO kuti adakumana ndi zinthu zachabechabe pamsika wapaintaneti.

"Mkhalidwe Wogulitsa Zamsika Wogulitsa Mowa kuyambira Januware mpaka Meyi 2022" wotulutsidwa ndi China Chamber of Commerce for Foodstuffs, Native Produce and Animal Products Import and Exporters akuwonetsa kuti kachasu akuchulukirachulukira motsutsana ndi zomwe zikuchitika, ndipo kuchuluka kwa kachasu ndi kufunikira kwa whisky kwatsika. inasintha ndi 9.6% ndi 19.6% pachaka. . Deta yowonjezera imasonyeza kuti kuyambira 2011, kachasu wapakhomo wakhala akukulirakulira pawiri, ndipo China, monga msika womwe ukubwera wa whisky, wakhalabe ndi chitukuko chachikulu cha chitukuko.
Kutchuka kwa kachasu mwachilengedwe kwakopa ogula ambiri omwe ali ndi mphamvu zotengera ndi ogulitsa omwe akufuna kukulitsa ntchito zawo.
Liu Fengwei, CSO wa Huaya Wine Industry, adauza WBO kuti msika wa whiskey wapakhomo ndi wotentha kwambiri komanso wotchuka kwambiri, ndipo ndi wofanana kwambiri ndi "wine wa vinyo wa msuzi". Msika wa kachasu ulibe muyezo wokhwima ngati kunja. Liu Fengwei adanena kuti msika wamakono wa whiskey ndi wofanana kwambiri ndi vinyo wochokera kunja kwa zaka zoyambirira, koma m'munda wa akatswiri, ogula ambiri alibe luso lozindikira.
Wogulitsa vinyoyo ananena kuti pali ogula wamba ochepa omwe amamvetsetsadi whisky. Onse amayang'ana ngati zotengerazo ndizokongola komanso mtengo wake ndi wotsika mtengo. Kwa ogula wamba, kuti mumvetsetse chidziwitso chaukadaulo cha whisky, kuchokera pamtengo mpaka pakuyika, mawu omwe ali palemba amafunikira. Ndizovuta kuweruza mtundu wa chidziwitso.
Choncho, ogula atsopanowa omwe alibe chidziwitso cha kachasu asanduka "ma leeks agolide" pamaso pa mabizinesi ambiri.

Mtengo wa mtundu waukulu ndi wowonekera, ndipo akukayikira "kupukuta m'mphepete" mwa vinyo koma kupanga phindu lalikulu?
Malinga ndi amalonda a vinyo, pali ma whiskeys ambiri pamsika omwe "akusisita m'mphepete" pa intaneti, komanso opanda intaneti m'mizinda ikuluikulu ndi yaying'ono.
Chen Xun, woyambitsa Dumeitang Bistro komanso mphunzitsi wa kachasu, adati pakadali pano msika wa mowa wam'nyumba ukadali wolamulidwa ndi Macallan, Glenlivet, Glenfiddich ndi zinthu zina zodziwika bwino. Koma ma whiskey awa ndi opindulitsa kwambiri kwa ogulitsa.
Mwachitsanzo, Glenfiddich ali ndi zaka 12. Kawirikawiri, mtengowo ndi wocheperapo kuposa 200. Mutha kuzipeza zoposa 200, koma mtengo woperekedwa ndi sitolo yovomerezeka yovomerezeka pa intaneti ndi yoposa 200. Anthu ambiri akugulitsa pa intaneti, ndipo mitengo ndi komanso poyerekeza. Zochepa. Choncho, n’kovuta kuti anthu ambiri apeze phindu pogulitsa kachasu.” Chen Xun adati, "Masiku ano, kugulitsa kachasu kumadalira mtundu wake. Mukapanga kachasu nokha, malonda amsika sangakhale abwino, pokhapokha mutagulitsa pamtengo wotsika kwambiri. , yomwe imakhala yopindulitsa pamalonda, koma ilibe mtengo wamtundu uliwonse.”
Nthawi zambiri, kutchuka kwakukulu kwa njanji ya whisky ku China kwachititsa kuti msika usamalire malo atsopanowa a mowa, koma nthawi yomweyo, gawo lalikulu la msika wa whisky limakhala ndi zimphona, dongosolo lamitengo yazinthu likuwonekera poyera. , ndipo malo opangira phindu ndi ochepa. Malo ogwiritsira ntchito whisky, chinthu chochokera kunja kumsika waku China, ndi wofooka, ndipo kuyang'anira msika wamagulu a whisky sikukwanira. Zinthu zinayi izi zathandizira chipwirikiti pamsika wa whisky lero.
Ndipo ichi chimakhalanso chida chofunikira kwa oyerekeza ambiri kuti atengerepo mwayi pazopeza zoyambirira za whisky. Koma pamsika wa kachasu, womwe uli pachiwopsezo choyambirira, izi mosakayikira zichepetsa chidaliro cha ogula pamsika wa whisky ndikuchepetsa chidaliro chamakampani.
Miyambo ya msika wa whisky iyenera kukhazikitsidwa
Kumbali imodzi, pali kutentha kwa njanji ya kachasu, ndipo inayo ndi kusokonekera kwa msika wa whisky. Ngakhale msika wa kachasu uli ndi ziyembekezo zazikulu, ukukumananso ndi zovuta zamabizinesi.
Kuwongolera kachasu ndizovuta tsopano, ndipo palibe mgwirizano weniweni wamakampani padziko lonse lapansi. Ngati mabungwe amakampani atha kupanga miyezo ya kachasu ndikuyiyang'anira kudzera m'magulu amakampani, zitha kukhala zabwino kwambiri pakuwongolera msika. Wamalonda wina wa kachasu amakhulupirira kuti miyambo yamakampani ilibe ntchito, zomwe zimafuna mgwirizano ndi makampani onse, mogwirizana ndi mabungwe oyendetsa malamulo.
Pakali pano, malinga ndi mfundo za dziko, mfundo panopa dziko kachasu m'dziko langa ndi "GB/T 11857-2008 kachasu" anapereka 2008, ndi mfundo za m'deralo ndi "DB44/T 1387-2014 specifications luso kachasu chizindikiritso" loperekedwa ndi Chigawo cha Guangdong mu 2014. Koma m'kupita kwa nthawi, pamene msika wa whiskey wapakhomo ukukulirakulira, zikhulupiriro zoyenera zamakampani ndi msika ziyenera kukonzedwanso.
M'mbuyomu, bungwe la China Alcoholic Drinks Association lidalengeza za kukhazikitsidwa kwa komiti ya akatswiri a kachasu, ndikulengeza cholinga ndi momwe komitiyi imagwirira ntchito. Iwunikiranso dongosolo lokhazikika, kaimidwe kagulu, maphunziro a talente, kafukufuku wasayansi, kufunsana ndi zina zambiri kuti zilimbikitse kukhazikika kwa msika wakunyumba wa whisky. Kusunthaku kukhoza kulimbikitsanso kuwongolera msika wam'nyumba wa whisky.
Kuonjezera apo, pankhani ya chitetezo cha malonda, Scotch Whisky ndi Irish Whiskey onse apeza zizindikiro za chitetezo m'dziko langa. Pamsonkhano wamakanema pakati pa China Alcoholic Drinks Association ndi Scotch Whisky Association mu February chaka chino, Mark Kent, CEO wa Scotch Whisky Association, adati, "Scotch Whisky Association imawona kufunikira kwakukulu kwa chitetezo chamtundu ndi ntchito zina zofananira, komanso chiyembekezo. kuti tibweretse Whisky yapamwamba kwambiri ya Scotch Whisky Makampani akubweretsedwa kumsika waku China, ndipo ndife ofunitsitsa kulimbikitsa kupanga ndi kupanga kachasu wakunyumba ku China. "
Komabe, a Liu Fengwei alibe chiyembekezo chambiri pamphamvu ya bungwe pakuteteza mtundu wa whisky. Anati opanga adzapewadi zoopsa zamalamulo. Zimatengera khama lalikulu kuti ogula wamba ateteze ufulu wawo, ndipo zambiri ziyenera kuchitidwa pamlingo wa boma. Kuyamba, kulimbikitsa kuyang'anira kungakhale kothandiza.