China Resources Beer ili ndi magawo 12.3 biliyoni a Jinsha Liquor Viwanda, ndipo Chongqing Beer idati sizinganene kuti mtsogolomu idzalowe nawo pazakumwa zoledzeretsa, zomwe zidayambitsanso mutu wovuta kwambiri wokulitsa moŵa m'malire amowa.
Ndiye, kodi chimphona chachikulu cha moŵa chimakumbatira makampani amowa chifukwa cha mowawo ndi wonunkhira kwambiri, kapena mtundu wa mowa wodutsa malire ndi dala?
Pakali pano, chitukuko cha makampani a mowa ndi okhwima, ndipo mpikisano wamsika ndi wovuta kwambiri. Makamaka pambuyo pa 2013, kupanga ndi kugulitsa malonda a mowa kudziko langa kudakwera ndikutsika, ndikulowa nthawi ya mpikisano wazinthu.
Ogwira ntchito m'mafakitale adanenanso kuti ngakhale mafakitale amowa ndi zakumwa zoledzeretsa alowa m'nthawi ya mpikisano wamasheya, ndipo mchitidwe wakusiyana kwamakampani ukuchulukirachulukira. Komabe, poyerekeza ndi makampani amowa, mtundu wa mowa umakwera kwambiri, mtengo wake ndi wapamwamba, ndipo phindu limakhalanso lolemera kwambiri.
Mfundo yoti makampani ena amowa amakulitsa bizinesi yawo yamowa kuti awonjezere phindu lawo lonse zitha kukhala chimodzi mwazifukwa zomwe opanga moŵa amasankha kutengera mowa.
Panthawi imodzimodziyo, malinga ndi momwe zinthu zimayendera, mowa ulibe alumali. Pansi pa dalitso la vinyo wakale ndi malingaliro ena, mowa ndi gawo lapamwamba kwambiri.
Kuonjezera apo, mowa umapereka chidwi kwambiri pa kutsitsimuka komanso kusintha kwabwino, pamene zakumwa zoledzeretsa sizitha, nthawi yayitali, zimakhala zonunkhira kwambiri, ndipo phindu lalikulu limakhala lalikulu. Kwa makampani amowa, zakumwa zoledzeretsa zimatha kutulutsa mphamvu yayikulu kwambiri pamakampani ogulitsa mowa ndikukwaniritsa zosowa zanthawi yochepa komanso yapamwamba kwambiri.
Monga mtsogoleri pamakampani amowa, China Resources Beer imakhulupirira kuti mumpikisano wapano wamakampani amowa, ndizovuta kudalira gulu la mowa kuti likwaniritse kukula, ndipo kupeza njira yatsopano ndikofunikira kwambiri.
China Resources Beer ikukhulupirira kuti kulowa mumsika wazakumwa zaku China ndikoyenera kutsata chitukuko cha bizinesi ndi kusiyanasiyana kwazinthu zomwe amapeza komanso ndalama zomwe amapeza. China Resources Beer ikuyembekeza kukhazikitsa mabizinesi ndi mabizinesi omwe siamowa, ndikulimbikitsa China Resources Beer kuti ikhale kampani yomwe ili m'gulu lomwe lili ndi mayendedwe apawiri amowa komanso osakhala moŵa.
Pazimenezi, chitukuko cha msika wa mowa mosakayikira ndi kuyesa kosiyanasiyana kwa makampani amowa, ndikufunitsitsanso kukulitsa bizinesi.
Mowa wodutsa malire ndi chimodzimodzi. M'malo mwake, makampani ambiri adalowa munjira yazakumwa motsatira.
Lipoti la pachaka la Pearl River Beer la 2021 linanena kuti Pearl River Beer ikukonzekera kufulumizitsa kulima mitundu yazakumwa komanso kulimbikitsa zopambana.
Zhang Tieshan, tcheyamani wa Jinxing Beer, adanena kuti kuyambira 2021, Jinxing Group yatsegula msewu wamitundu yosiyanasiyana, ndi machitidwe akuluakulu a mafakitale "ofutsa + ng'ombe zoweta + kumanga nyumba + kulowa mowa". Mu 2021, popanga wogulitsa yekha wa vinyo wakale wa "Funiu Bai", Venus Beer idzagwira ntchito zamitundu iwiri komanso zamagulu apawiri munyengo yopuma komanso nyengo zapamwamba, ndikuyika maziko olimba pamndandanda wake mu 2025. .
Ndi kulowa mosalekeza kwa mitundu ya mowa, kuthamanga kwa mowa "kuyera" kumapita patsogolo pang'onopang'ono. Izi zitha kuchulukirachulukira, ndipo makampani ochulukirapo amowa atha kuyambitsa njira yachitukuko mtsogolomo.
Nthawi yotumiza: Nov-07-2022