M'chilimwe cha 1992, china chake chodabwitsa padziko lapansi chinachitika ku Philippines. Panali zipolowe padziko lonse lapansi, ndipo chifukwa cha chipolowe chinali chifukwa cha kapu ya pepsi. Izi ndizodabwitsa. Chikuchitika ndi chiyani? Kodi kapu yaying'ono ya coke imatha bwanji?
Apa tikuyenera kukambirana za mtundu wina waukulu - Coca-Cola. Ndi imodzi mwazomwe zimadziwika kwambiri padziko lonse lapansi komanso mtundu wotsogolera m'munda wa Coke. Kumayambiriro kwa 1886, mtunduwu unakhazikitsidwa ku Atlanta, USA ndipo ali ndi mbiri yayitali kwambiri. . Kuyambira kuyambira kubadwa kwake, coca-cola yakhala yabwino kwambiri potsatsa komanso kutsatsa. Kumapeto kwa zaka za zana la 19 komanso chiyambi cha zaka za zana la 20, Coca-Cola adatenga mitundu yopitilira 30 kutsatsa chaka chilichonse. Mu 1913, kuchuluka kwa zinthu zotsatsa kulengezedwa ndi coa-Cola kunafika 100 miliyoni. Chimodzi, ndizodabwitsa. Ndi chifukwa choti coca-Cola yayesetsa kwambiri kutsatsa ndi kugulitsa kuti ikulamulira msika waku America.
Mwayi wa coca-Cola kuti alowe mu Msika wapadziko lonse lapansi unali Nkhondo Yadziko II. Kulikonse komwe ankhondo aku US adapita, Coca-Cola amapita kumeneko. Msirikali amatha kupeza botolo la coca-Cola kwa masenti 5. " Chifukwa chake mu Nkhondo Yadziko II, Coca-Cola ndi Nyenyezi ndi Mikwingwirima inali chinthu chomwecho. Pambuyo pake, Coca-Cola adamanga mwachindunji mbewu zogulira zigawo zazikulu zankhondo zapadziko lonse lapansi. Zochita zingapo izi zidapangitsa coca-Colamu imathandizira kukula kwake msika wapadziko lonse lapansi, ndipo coca-cola idakakhala pamsika waku Asia.
Mtundu wina wamkulu wa coca, pepsi-Cola, adakhazikitsidwa koyambirira kwambiri, nditangopita zaka 12 zokha kuposa Coca-Cola, koma zitha kunenedwa kuti "osabadwa pa nthawi yake". Coca-Cola anali kale chakumwa chadzikoli kale nthawi imeneyo, ndipo pambuyo pake msika wapadziko lonse lapansi udalipo wonyonekera ndi Coca-Cola, ndi Peati akhala akusokonekera nthawi zonse.
Sizinali za m'ma 1980s ndi 1990s omwe Pepsico adalowa pamsika waku Asia, kotero pepsico adaganiza zodutsa msika waku Asia kaye, ndipo choyamba kuwunika ku Philippines. Monga dziko lotentha lotentha ndi nyengo yotentha, zakumwa za kaboni ndizotchuka kwambiri pano. Takulandirani, msika wamkulu kwambiri padziko lonse lapansi. Coca-Cola adatchukanso ku Philippines panthawiyi, ndipo zatsala pang'ono kupangika. Pepsi-Cola wachita khama kwambiri kuti asiye izi, ndipo ndi nkhawa kwambiri.
Pamene Pepsi atatsala pang'ono kutayika, woyang'anira malonda wotchedwa Pedro vergara adabwera ndi lingaliro labwino, lomwe ndikutsegula chivundikirocho ndikupeza mphoto. Ndikhulupirira kuti aliyense amadziwa izi. Njira yotsatsa iyi yagwiritsidwa ntchito m'mabwalo ambiri kuyambira pamenepo. Chodziwika kwambiri ndi "botolo limodzi". Koma chomwe Pepsi-Cola owazidwa ku Philippines nthawi ino sinali chidani cha "botolo limodzi", koma pololera ndalama, zotchedwa "milli millie". Pepsi isindikiza manambala osiyanasiyana pamabotolo. Filipinos yemwe amagula pepsi ndi manambala pakhotho caplet chipewa chidzakhala ndi mwayi wopeza 100 pesos (4 madola, za ma 1 miliyoni) mpaka madola 40,000). RMMB 270,000) ndalama za ndalama za ndalama zosiyanasiyana.
Kuchuluka kwa ma 1 miliyoni miliyoni kuli kokha m'mabotolo awiriwo, omwe amalembedwa ndi nambala ya "349". Pepsi adalowanso pantchito yotsatsa, kuwononga pafupifupi $ 2 miliyoni. Kodi lingaliro la pesos 1 miliyoni mu mafe a miliyoni a Philippines aumphawi mu 1990s? Malipiro a kufinya wamba ndi pafupifupi 10,000 pesos pachaka, ndipo ma pesos 1 miliyoni ndi okwanira kupanga munthu wamba kukhala wolemera.
Chifukwa chake chochitika cha Pepsi chidatsindika padziko lonse lapansi ku Philippines, ndipo anthu onse anali kugula pepsi-Cola. A Philippines anali ndi anthu onse oposa 60 miliyoni nthawi imeneyo, ndipo anthu pafupifupi 40 miliyoni adatenga nawo gawo pofuna kugula. Gawo la msika wa Pepsi lotchedwa kanthawi. Miyezi iwiri itatha, mitengo ina yaying'ono idakopeka wina ndi mzake, ndipo mphotho yomaliza yomaliza idasiyidwa. Pomaliza, kuchuluka kwa mphotho yapamwambayo, "349"! Mazana mazana mazana a kufirikali anali otentha. Anasanthula ndipo adalumpha, poganiza kuti adakumana ndi miyoyo yawo, ndipo pamapeto pake adapita kukatembenuza nsomba zamchere kukhala munthu wachuma.
Anathawa mosangalala ku Peptico kuti awombole mphotoyo, ndipo ndodo ya pepsico inali yopanda nkhawa. Kodi kulibe anthu awiri okha? Kodi zingatheke bwanji kuti pakhale anthu ambiri, odzaza m'magulu, koma oyang'ana nambala ya kapu ya botolo m'manja, ndiye kuti pali "349", chikuchitika ndi chiyani? Mutu wa pepsico pafupifupi utagwera pansi. Zinapezeka kuti kampaniyo idalakwitsa ndikasindikiza manambala pakompyuta. Chiwerengerocho "349" chinasindikizidwa m'maziwerengero ambiri, ndipo mazana ambiri a mabotolo anali odzazidwa ndi nambala iyi, ndiye pali mazana mazana a filipinos. Munthu, kugunda nambala iyi.
Kodi tingatani tsopano? Ndikosatheka kupereka ma pesos miliyoni ku mazana mazana ambiri a anthu. Akuyerekeza kuti kugulitsa kampani yonse ya pepsico sikokwanira, kotero pepsico mwachangu idalengeza kuti nambalayo idalakwika. M'malo mwake, nambala yeniyeni ya jackpot ndiyo "134" Chifukwa chake mafilipinos adayamba kutsutsa pamodzi. Adakwera m'misewu yokhala ndi zikwangwani, zolaula pa pepsico ndi okwera chifukwa chosasunga Mawu ake, ndikumenya ndodo ndi alonda oteteza chitetezo pakhomo la pepsico, ndikupanga chisokonezo kwakanthawi.
Kuwona kuti zinthu zikuipiraipira, ndipo mbiri ya kampaniyo idawonongeka kwambiri, pepsico miliyoni (pafupifupi ma pesher 480 miliyoni (pafupifupi miliyoni 480) kuti agawanenso pakati pa mazana awiri, omwe amangopeza 1,000 pesos. Kuzungulira ma pesos 1 miliyoni ku Pesos ku Pesos 1,000, mafilimuwa amakukhutitsidwabe mwamphamvu ndipo amapitiliza kutsutsa. Chiwawa panthawiyi chikutha kunyamula, ndipo Philippines ndi dziko lotetezeka ndipo satha kuthandiza mfuti, ndipo ziphunzitso zambiri zokhala ndi zionetsero zam'mimba komanso bomba. . Masitima ambiri a pepsi adakhudzidwa ndi bomba, antchito angapo a Pepsi adaphedwa ndi bomba, ndipo ngakhale anthu ambiri osalakwa adaphedwa.
Pansi pa vuto losalamulirika, pepsico adachoka ku Philippines, ndipo anthu aku Philippines adalibe chibadwa ndi Puptu. Anayamba kumenya nkhondo zapadziko lonse lapansi, ndipo anakhazikitsa "mgwirizano wapadera kuti mulankhule ndi mikangano yapadziko lonse lapansi. nkhani yopempha.
Koma Philippines ndi dziko losauka komanso lofooka. Pepsico, monga mtundu waku America, ziyenera kutetezedwa ndi United States, chifukwa chake zotsatira zake ndichakuti ngakhale anthu a ku Philippino anthu apempha kangati, amalephera. Ngakhale Khothi Lalikulu Kwambiri ku Philippines adalamulira kuti Pepsi ilibe kukakamiza bonasi, ndikuti sizingavomerezenso mlandu mtsogolo.
Pakadali pano, chinthu chonsecho chatsala pang'ono kutha. Ngakhale pepsico sinalipire malipiro chilichonse pankhaniyi, zikuwoneka kuti wapambana, koma pepsico tinganenedwe kuti alephera kwathunthu ku Philippines. Pambuyo pake, ngakhale pepti yolimba kwambiri, sinathe kutsegula msika wa Philipepine. Ndi kampani ya scam.
Post Nthawi: Aug-26-2022