M’chilimwe cha 1992, ku Philippines kunachitika chinthu chodabwitsa kwambiri.Panali zipolowe m'dziko lonselo, ndipo chifukwa cha chipwirikiti ichi chinali chifukwa cha kapu ya botolo la Pepsi.Izi ndizosaneneka.Chikuchitika ndi chiyani?Kodi kapu yaing'ono ya botolo la Coke imakhala bwanji ndi vuto lalikulu chonchi?
Apa tiyenera kulankhula za mtundu wina waukulu - Coca-Cola.Ndi chimodzi mwa zakumwa zotchuka kwambiri padziko lonse lapansi komanso mtundu wotsogola pantchito ya Coke.Kumayambiriro kwa 1886, mtundu uwu unakhazikitsidwa ku Atlanta, USA ndipo uli ndi mbiri yakale kwambiri..Chiyambireni kubadwa kwake, Coca-Cola yakhala ikuchita bwino kwambiri pakutsatsa komanso kutsatsa.Kumapeto kwa zaka za m’ma 1800 ndi kuchiyambi kwa zaka za m’ma 1900, Coca-Cola inkatenga mitundu yoposa 30 yotsatsa malonda chaka chilichonse.Mu 1913, chiŵerengero cha zinthu zotsatsira malonda zimene Coca-Cola chinafika pa 100 miliyoni.Chimodzi, ndizodabwitsa.Ndi chifukwa chakuti Coca-Cola yayesetsa kwambiri kulengeza ndi kugulitsa zomwe zimalamulira msika waku America.
Mwayi wa Coca-Cola kulowa msika wapadziko lonse unali Nkhondo Yachiwiri Yapadziko Lonse.Kulikonse kumene asilikali a ku United States ankapita, Coca-Cola ankapita kumeneko.Msilikali atha kutenga botolo la Coca-Cola ndi masenti 5. "Kotero mu Nkhondo Yachiwiri Yadziko Lonse, Coca-Cola ndi Nyenyezi ndi Stripes zinali zofanana kwambiri.Pambuyo pake, Coca-Cola adamanga mwachindunji malo opangira mabotolo m'malo akuluakulu ankhondo aku US padziko lonse lapansi.Zotsatirazi zidapangitsa Coca-Cola kufulumizitsa chitukuko cha msika wapadziko lonse lapansi, ndipo Coca-Cola idatenga msika waku Asia mwachangu.
Mtundu wina waukulu wa Coca-Cola, Pepsi-Cola, unakhazikitsidwa mofulumira kwambiri, zaka 12 zokha pambuyo pa Coca-Cola, koma zikhoza kunenedwa kuti "sanabadwe pa nthawi yoyenera".Coca-Cola anali chakumwa chapadziko lonse panthawiyo, ndipo pambuyo pake msika wapadziko lonse lapansi unali wolamulidwa ndi Coca-Cola, ndipo Pepsi wakhala akunyozedwa.
Sizinafike mpaka zaka za m'ma 1980 ndi 1990 pomwe PepsiCo idalowa mumsika waku Asia, kotero PepsiCo idaganiza zodutsa msika waku Asia kaye, ndipo idayamba kuyang'ana ku Philippines.Monga dziko lotentha lomwe lili ndi nyengo yotentha, zakumwa za carbonated ndizodziwika kwambiri kuno.Takulandilani, msika wa 12 waukulu kwambiri padziko lonse lapansi.Coca-Cola inalinso yotchuka ku Philippines panthawiyi, ndipo yatsala pang'ono kupanga dziko lokhalokha.Pepsi-Cola wayesetsa kwambiri kuthetsa vutoli, ndipo ndi nkhawa kwambiri.
Pomwe Pepsi adatayika, woyang'anira malonda wotchedwa Pedro Vergara adadza ndi lingaliro labwino la malonda, lomwe ndilo kutsegula chivindikiro ndikupeza mphoto.Ndikukhulupirira kuti aliyense amadziwa bwino izi.Njira yotsatsa iyi yakhala ikugwiritsidwa ntchito muzakumwa zambiri kuyambira pamenepo.Chofala kwambiri ndi "botolo limodzi lowonjezera".Koma zomwe Pepsi-Cola adawaza ku Philippines nthawiyi sizinali za "botolo limodzi lina", koma ndalama zolunjika, zomwe zimatchedwa "Millionaire Project".Pepsi idzasindikiza manambala osiyanasiyana pamabotolo.Anthu aku Philippines omwe amagula Pepsi ndi manambala pa kapu ya botolo adzakhala ndi mwayi wopeza 100 pesos (madola 4 US, pafupifupi RMB 27) mpaka 1 miliyoni pesos (pafupifupi madola 40,000 a US).RMB 270,000) mphoto zandalama zamitundu yosiyanasiyana.
Kuchuluka kwa ma pesos 1 miliyoni kumangokhala m'mabotolo awiri okha, omwe amalembedwa nambala "349".Pepsi adayikanso ndalama pazamalonda, ndikuwononga pafupifupi $ 2 miliyoni.Kodi lingaliro la 1 miliyoni pesos ku Philippines osauka mu 1990s linali chiyani?Malipiro a munthu wamba wa ku Philippines ndi pafupifupi mapeso 10,000 pachaka, ndipo ma peso 1 miliyoni ndi okwanira kupangitsa munthu wamba kukhala wolemera pang’ono.
Kotero chochitika cha Pepsi chinayambitsa kukwera kwa dziko lonse ku Philippines, ndipo anthu onse anali kugula Pepsi-Cola.Dziko la Philippines linali ndi anthu oposa 60 miliyoni panthawiyo, ndipo anthu pafupifupi 40 miliyoni anagwira nawo ntchito yothamangira kukagula.Msika wa Pepsi udakwera kwakanthawi.Patangotha miyezi iwiri mwambowu utangoyamba, mphoto zina zing’onozing’ono zinakokedwa motsatizanatsatizana, ndipo mphoto yaikulu yomaliza inatsala.Pomaliza, chiŵerengero cha mphoto yapamwamba chinalengezedwa, “349″!Mazana a zikwi za anthu aku Philippines anali otentha.Iwo anasangalala ndi kudumpha, poganiza kuti abweretsa zinthu zofunika kwambiri pamoyo wawo, ndipo pomalizira pake anali pafupi kusandutsa nsomba zamchere kukhala munthu wolemera.
Iwo anathamangira ku PepsiCo mosangalala kuti akawombole mphotoyo, ndipo ogwira ntchito ku PepsiCo anadabwa kwambiri.Kodi pasakhale anthu awiri okha?Kodi pangakhale bwanji anthu ochuluka chotere, odzaza kwambiri, m'magulu, koma poyang'ana nambala yomwe ili pa kapu ya botolo ili m'manja mwawo, ndi "349", chikuchitika ndi chiyani?Mutu wa PepsiCo unatsala pang'ono kugwa pansi.Zinapezeka kuti kampaniyo idalakwitsa posindikiza manambala pazipewa za botolo kudzera pakompyuta.Nambala "349" idasindikizidwa mochuluka, ndipo mazana masauzande a mabotolo amadzaza ndi nambalayi, kotero pali mazana masauzande a ku Philippines.Amuna, imbani nambala iyi.
Nanga tingatani?N’zosatheka kupereka mapeso miliyoni imodzi kwa anthu masauzande ambiri.Akuti kugulitsa kampani yonse ya PepsiCo sikokwanira, choncho PepsiCo mwamsanga analengeza kuti chiwerengerocho chinali cholakwika.M'malo mwake, nambala ya jackpot yeniyeni ndi "134", mazana masauzande a anthu aku Philippines Akungomira m'maloto akukhala miliyoneya, ndipo mwadzidzidzi mumamuuza kuti chifukwa cha zolakwa zanu, alinso wosauka, anthu aku Philippines angavomereze bwanji?Choncho anthu a ku Philippines anayamba kuchita zionetsero pamodzi.Iwo anaguba m’misewu ndi zikwangwani, akuimba mlandu PepsiCo yokhala ndi zokuzira mawu chifukwa chosasunga mawu ake, ndi kumenya antchito ndi alonda pakhomo la PepsiCo, kudzetsa chipwirikiti kwa kanthawi.
Powona kuti zinthu zikuipiraipira, ndipo mbiri ya kampaniyo idawonongeka kwambiri, PepsiCo idaganiza zowononga $ 8.7 miliyoni (pafupifupi 480 miliyoni pesos) kuti igawane mofanana pakati pa opambana masauzande mazana, omwe angopeza mapeso 1,000 aliyense.Kuzungulira, kuchokera ku 1 miliyoni pesos kufika ku 1,000 pesos, anthu aku Philippines awa adawonetsabe kusakhutira kwakukulu ndikupitiriza kuchita zionetsero.Ziwawa panthawiyi zikuchulukirachulukira, ndipo dziko la Philippines ndi dziko lomwe lili ndi chitetezo chochepa ndipo silingathe kuthandizira mfuti, ndipo achifwamba ambiri omwe ali ndi zolinga zachinsinsi adalowa nawo, kotero chochitika chonsecho chinasintha kuchoka ku zionetsero ndi mikangano yakuthupi kupita ku zipolopolo ndi mabomba. ..Sitima zambiri za Pepsi zidagundidwa ndi mabomba, antchito angapo a Pepsi adaphedwa ndi mabomba, ndipo ngakhale anthu ambiri osalakwa adaphedwa pa chipolowecho.
Pansi pa zinthu zosalamulirikazi, PepsiCo adachoka ku Philippines, ndipo anthu a ku Philippines anali osakhutira ndi khalidwe "lothamanga" la PepsiCo.Anayamba kulimbana ndi milandu yapadziko lonse lapansi, ndipo adakhazikitsa mgwirizano wapadera wa "349" wothana ndi mikangano yapadziko lonse lapansi.nkhani ya apilo.
Koma Philippines ndi dziko losauka komanso lofooka.PepsiCo, monga chizindikiro cha ku America, iyenera kutetezedwa ndi United States, kotero zotsatira zake n'zakuti mosasamala kanthu kuti anthu a ku Philippines amadandaula kangati, amalephera.Ngakhale Khoti Lalikulu ku Philippines linanena kuti Pepsi alibe udindo wowombola bonasi, ndipo adanena kuti sadzalandiranso mlanduwu mtsogolomu.
Panthawiyi, zonse zatsala pang'ono kutha.Ngakhale PepsiCo sanapereke chipukuta misozi pankhaniyi, zikuwoneka kuti yapambana, koma PepsiCo tinganene kuti yalephera kwathunthu ku Philippines.Pambuyo pake, mosasamala kanthu kuti Pepsi adayesa bwanji, sakanatha kutsegula msika wa ku Philippines.Ndi kampani yachinyengo.
Nthawi yotumiza: Aug-26-2022