Kukwera mtengo kwa zinthu zopangira moŵa, kodi makampani amowa achitapo chiyani?

Kuwonjezeka kwa mtengo wa mowa kwakhala kukukhudza minyewa yamakampani, ndipo kukwera kwa mtengo wazinthu zopangira ndi chifukwa chimodzi chakukwera kwa mtengo wa mowa.Kuyambira mu Meyi 2021, mtengo wazinthu zopangira mowa wakwera kwambiri, zomwe zidapangitsa kuti mtengo wamowa ukhale wokwera kwambiri.Mwachitsanzo, balere ndi zopakira (galasi / malata / aloyi wa aluminiyamu) zomwe zimafunikira popanga moŵa zikwera ndi 12-41% kumapeto kwa 2021 poyerekeza ndi koyambirira kwa 2020. Nanga makampani amowa akuyankha bwanji kukwera ndalama zopangira?

Pakati pa mtengo wamtengo wapatali wa Tsingtao Brewery, zida zonyamula katundu zimakhala zazikulu kwambiri, zomwe zimakhala pafupifupi 50,9%;malt (ndiko kuti, balere) amawerengera pafupifupi 12.2%;ndi aluminiyamu, monga chimodzi mwazinthu zazikulu zoyikamo mowa, amawerengera 8-13% ya ndalama zopangira.

Posachedwapa, Tsingtao Brewery adayankha chifukwa cha kukwera kwa mtengo wazinthu zopangira monga mbewu zosaphika, zojambulazo za aluminiyamu ndi makatoni ku Europe, ponena kuti zopangira zazikulu za Tsingtao Brewery ndi balere wopangira moŵa, ndipo magwero ake ogula amatumizidwa makamaka kunja.Akuluakulu ogulitsa balere ndi France, Canada, etc.;zonyamula katundu Kugula m'nyumba.Zida zambiri zogulidwa ndi Tsingtao Brewery zonse zimaperekedwa ndi likulu la kampaniyo, ndipo kubwereketsa kwapachaka kwazinthu zambiri ndikuyitanitsa kotala pazazinthu zina kumayendetsedwa.
mowa wa chongqing
Malingana ndi deta, mtengo wamtengo wapatali wa Chongqing Beer mu 2020 ndi 2021 udzawerengera ndalama zopitirira 60% za mtengo wa kampani nthawi iliyonse, ndipo gawoli lidzakweranso mu 2021 pamaziko a 2020. Kuyambira 2017 mpaka 2019 , kuchuluka kwa ndalama zogulira mowa wa Chongqing pamitengo yonse ya kampani munthawi iliyonse zidangozungulira 30%.
Ponena za kukwera kwa mtengo wazinthu zopangira, munthu woyenerera yemwe amayang'anira mowa wa Chongqing adati ili ndi vuto lomwe anthu ogulitsa moŵa amakumana nawo.Kampaniyo yatenga njira zingapo zochepetsera kusinthasintha komwe kungachitike, monga kutsekera zinthu zazikulu zopangira pasadakhale, kuonjezera kupulumutsa ndalama, Kupititsa patsogolo luso lothana ndi zovuta zonse zamitengo, ndi zina zambiri.
China Resources Snowflake
Poyang'anizana ndi kusatsimikizika kwa mliriwu komanso kukwera kwamitengo yazinthu zopangira ndi kulongedza, China Resources Snow Beer ikhoza kuchitapo kanthu monga kusankha nkhokwe zoyenerera ndikukhazikitsa zogula zinthu zosafunikira.

Kuonjezera apo, chifukwa cha kukwera kwa mitengo yamtengo wapatali, ndalama zogwirira ntchito, ndi ndalama zoyendera, mtengo wazinthu wakula kwambiri.Kuyambira pa Januware 1, 2022, China Resources Snow Beer ikweza mtengo wazinthu za Chipale chofewa.
Anheuser-Busch InBev
AB InBev pakali pano ikukumana ndi kukwera kwamitengo yazinthu m'misika yake yayikulu ndipo idati ikukonzekera kukweza mitengo potengera kukwera kwa mitengo.Akuluakulu a Anheuser-Busch InBev ati kampaniyo yaphunzira kusintha mwachangu panthawi ya mliri wa Covid-19 ndikukula mwachangu mosiyanasiyana nthawi imodzi.
Mowa wa Yanjing
Ponena za kukwera kwakukulu kwamitengo yazinthu zopangira monga tirigu, munthu woyenerera yemwe amayang'anira Beer ya Yanjing adati Beer ya Yanjing sinalandire chidziwitso chakuwonjezeka kwamitengo yazinthu pogwiritsa ntchito kugula zam'tsogolo kuti muchepetse zovuta zomwe zingachitike.
mowa wa heineken
Heineken yachenjeza kuti ikukumana ndi zovuta zakukwera kwamitengo kwazaka pafupifupi khumi komanso kuti ogula athanso kuchepetsa kumwa mowa chifukwa cha kukwera mtengo kwa zinthu zomwe zikuwopseza makampani onse amowa kuchira ku mliriwu.

Heineken adati ithetsa kukwera mtengo kwa zinthu zopangira ndi mphamvu kudzera pakuwonjezeka kwamitengo.
Carlsberg
Ndi maganizo ofanana ndi a Heineken, mkulu wa bungwe la Carlsberg Cees't Hart adanenanso kuti chifukwa cha momwe mliriwu unakhudzidwira chaka chatha ndi zinthu zina, kuwonjezeka kwa mtengo kunali kofunika kwambiri, ndipo cholinga chake chinali kuonjezera ndalama zogulitsa pa hectolita imodzi ya mowa.kuti athetse mtengowu, koma kusatsimikizika kwina kumakhalabe.
Mowa wa Pearl River
Kuyambira chaka chatha, makampani onse akhala akukumana ndi kukwera kwazinthu zopangira.Pearl River Beer idati ikonzekeratu pasadakhale, ndipo ichitanso ntchito yabwino pakuchepetsa mtengo komanso kukonza bwino komanso kuyang'anira zogula kuti muchepetse kukhudzidwa kwazinthu momwe zingathere.Mowa wa Pearl River ulibe dongosolo lokwezera mtengo wazinthu pakadali pano, koma njira zomwe zili pamwambazi ndi njira yokwaniritsira ndikuwonjezera ndalama za Pearl River Beer.